PFMA fights obesity in UK
Release Date: Friday, April 03, 2009

A survey by the Pet Food Manufacturers' Association http://www.pfma.org.uk/ released March 26 showed that only 10% http://petfoodindustry.com/ViewNews.aspx?id=24266 of pet owners are concerned about their pets' weight, despite one out of three pets in the UK being overweight, according to a press release http://www.pfma.org.uk/images/file/Obesity%20Epidemic%20Extends%20to%20Pets.pdf by PFMA.

Petfood manufacturers are sometimes blamed for the problem because of the myth that daily food rations suggested on petfood labels are excessive. In an effort to counter this myth, the PFMA has started an awareness campaign, including a Pet Size-O-Meter http://www.pfma.org.uk/petometer.html and video, http://www.pfma.org.uk/videos/dogs-video-stream.html on how to assess pets' body condition.

“We urge pet owners to start using our Pet Size-O-Meter and make sure they and their pets have the best chance for a long happy life together,” said Michael Bellingham, chief executive of the PFMA.
Updated: Apr 03, 2009

See obesity Epidemic in Britain - Download attached

SOURCE: THE PET FOOD INDUSTRY NEWSLETTER
http://petfoodindustry.com/ViewNews.aspx?id=24320